
How your dress
is made
Seven steps. No surprises. You see the sketch before we cut, and the photos before we ship.
Every dress begins with your idea — and ends as something made only for you.
We don't sell from stock. We design from scratch, based on your wishes, your measurements, your wedding. Transparent, step by step, nothing left unsaid.
The consultation
You come to us with your ideas — a photo, a Pinterest board, a silhouette you love, a feeling you can't quite describe. We take all of it and draw the first version of your dress.
- Custom hand-drawn sketch of your dress
- Curated fabric selection
- Detailed discussion of all design elements
- No payment and no obligation to place an order
- Original sketch mailed to you — yours to keep regardless

The design proposal
Once we've talked, your designer prepares a full commercial proposal: a refined sketch with all your wishes incorporated, a curated selection of fabrics with photos and descriptions, and the exact price of your order.
Everything is visible before you commit to anything. You know exactly what the dress will look like, what fabric it will be made in, and what you will pay.

Payment & timeline
Once you've approved the design proposal, you confirm your order with payment. We offer two payment structures depending on the order value.

Rush order
No rush fee applies when your order is confirmed 6 months or more before your wedding. If your wedding is less than 6 months away, the rush fee is €500 at 5 months, €700 at 4 months and €1,000 at 3 months. We do not accept orders with less than 3 months remaining.
Note: heavily embroidered gowns cannot be significantly accelerated regardless. We'll tell you honestly what's achievable before you commit.
Technical drawing
After the artistic sketch is approved, we prepare a full technical drawing — a precise, dimensioned document specifying every detail: neckline depth, slit position, sleeve length, train measurements, back opening, all proportions.
You review and approve this before we touch any fabric. This is the final checkpoint where changes are free of charge.

The making
Our seamstresses begin constructing your gown by hand in our atelier in Ansignan, France. Throughout the process, we send you progress photos and videos by email — so you follow along in real time as your dress takes shape.
You're never left waiting in silence. You see the fabric laid out, the silhouette forming, the bodice assembled. Real people, real progress, real craft.

Embroidery & décor
If your design includes embroidery, beading, 3D florals, or other decoration, this phase begins once the main construction is complete. Depending on complexity, it takes 1 to 3 months.
This is where your dress truly becomes singular. We keep you involved — sharing photos, confirming placement, adjusting details as the decoration takes shape.

Final approval & delivery
When your gown is completely finished, we take final professional photographs and send them to you for approval. Only once you confirm — we prepare it for shipping.
Your dress is carefully packed, fully insured and dispatched by express courier. DDP applies to the US, UK, Australia, Canada and New Zealand. EU orders have no import customs. For all other countries, import duties, taxes and customs charges are the customer's responsibility.

Let's sketch your dress
Tell us what you've pictured. We'll sketch it for free, your designer, your gown, one session. If it's right, we'll make it.
Atelier · France